I should start by saying that in no way am I a blog guru. In fact, I want to do a major redesign of my blog within the next month or so. But I will say that over the past three months, I have almost doubled the traffic my little old blog is getting. I’ve been able to do this by a combination of luck and some strategy. I thought I’d share the strategy part with y’all and hope that this may be helpful.
- Write honestly, openly and clearly. This should be a given, but proofread your posts. Many people admit on their blogs to not doing so and I used to
occasionallysometimes just hit “publish” without proofing. That has meant that often when I go back and read a post later, I’m updating to fix an error. That is just embarrassing. Make your blog and your posts the best you can. That means proofing them so they are error free. Of course, the occasional mistake will be there, but most of your readers don’t want to constantly read misspellings and grammatical errors that indicate you didn’t care enough about your blog post to spot check it.
- Include pictures. Pictures help to make your blog stand out and as I noted in the caption above, a great picture can help direct traffic to your blog via Pinterest. Pictures also make posts easier to read and most people enjoy them. Long paragraphs of text can be boring. Shake it up!
- Respond to comments. When I read blogs that have 20 comments and the blog author hasn’t responded to any, it rubs me the wrong way. If people take the time to visit your blog and leave a comment, the least you can do is respond to it. I understand that it can be tough to respond to comments. But if your goal is to create a community, there has to be a dialog – which means you have to respond to your blogs’ visitors. If I am constantly commenting on a blog and never get a response, I’ll stop commenting…then I’ll stop visiting. It’s just how it goes. Of course, if you receive 100 comments a day, it’s impossible to comment on all of them – but if that is your situation, you are probably not reading this blog post 🙂 [My one exception to this suggestion is if you do a giveaway – which I do recommend – see below! Your giveaway post may have an extraordinary number of comments – in that case you can relax this rule.]
- Consider a giveaway. I’ve found that giveaways are great ways to find new blog readers. Everyone likes to win free stuff and it’s fun to give something away! Just make sure you are up front about the source of your giveaway. Were you given a product for free? That’s totally fine, just let your readers know! I recommend Rafflecopter for giveaway hosting.
- Utilize social media. This is increasingly important. Twitter, Facebook and Pinterest all can help build a community around your blog. This, of course, isn’t mandatory, but if you have the time and energy to engage others on these platforms, it will only benefit your blog. Plus it’s fun!
The truth is, there is no magic bullet for blog success and success doesn’t just mean lots of page views. It will take time to build your blog and to build a community for your blog. Have fun and try not to compare your beginning to someone else’s middle. Remember we all start somewhere!
What are your tips to drive traffic to your blog? Do you care about blog traffic?