Today’s Blogger Tip Tuesday is the first in a three part series of posts about Pinterest Analytics. Part One is going to quickly explain Pinterest Analytics and explore the “Your Pinterest Profile” analytics. Part Two will examine the “Your Audience” data and Part Three will look at the “Activity from [your blog]” data. So, hopefully by now if you have a blog and are interested in growing that blog or monetizing that blog, you are using Pinterest. First things first, in order to have access to Pinterest Analytics, you’ll need to sign up for a business account (or switch your current account to a business account) on Pinterest. It’s free, pretty simple and you won’t notice any differences with your account but you will have access to cool things like Pinterest Analytics. You can find out more info about business accounts on Pinterest here.
So to access your Pinterest Analytics (after you’ve switched to a business account of course), you’ll just click on your profile page and then click the button on the right side of the screen that brings up a dropdown menu. Just analytics and you’ll be taken to your analytics home page.
Once you are at your Pinterest Analytics page, you have three options to further drill down into data. Your profile, your audience and activity from your website. Today, let’s look at the “your profile” data.
So, two things that I’ve gleaned the most from are pictured above — the pins that had the most impressions (views on Pinterest) in the last thirty days and my Pinterest boards with the most impressions over the last thirty days. Looking at both the pins that were successful and the boards that saw the most views can help figure out what’s working and what’s not working with your Pinterest account. For example, I learned that out of my top five boards, only two are boards that are solely mine. The other three are shared boards. I make a conscious effort to consistently pin to group boards and clearly that is working. But now I can focus on building up some of my personal boards a bit more. It’s also interesting to see which posts have yielded pins that have done well. It helps me to plan my editorial calendar and helps me think of ideas for future blog posts.
On that same profile page, you can also see which pins have been repinned the most, have been clicked on the most and which have performed the best over time. There’s a lot of good information that you can glean from this tab and I’d encourage you to check it out!
Do you examine your Pinterest Analytics?
Wow Courtney! You have really motivated me to try improving my use of Pinterest. For so long, I haven’t really seen much use for pinterest! This will be a great and informative series!
Kara {MaineGirl2Runs} recently posted…Winter Snow and Running Lately
Really glad to hear that this was helpful, Kara!!
This is great! I have a Pinterest page but have done the Pinterest analytics part.
Great and helpful info!! Thanks so much – I will try this!
Natalie recently posted…A big injury update – hoping for a huge pot of gold in time for St. Patrick’s Day!
Oh, good! I love looking at data so I find this fascinating 🙂
Wow, I didn’t even realize that there were two types of Pinterest accounts. I just converted my account from a personal account to a business one (it was such an easy process). Thanks as always for the super helpful information!
Kathryn @ Dancing to Running recently posted…Tuesdays on the Run: Motivation
Interesting! I can never seem to get pins to take off on Pinterest. I do know that I get most of my repins from group boards so I’m always being sure to pin there.
I love nerding out on my Pinterest stats! I just reached 1K followers so I’m pretty excited–I genuinely adore the platform so I think that helps. I also like to read the Pinterest blogs, they are super-helpful in telling you what Pinterest is looking for in pins and boards.
Kate @KateMovingForward recently posted…Healthy Living Hacks: Make It Fun!
oooh, what pinterest blogs do you read? do share! 🙂
I am curious as well? Love Pinterest!:)
Hege | Repolished recently posted…Norwegian Recipes: Sweet Vanilla Custard Buns!
Great post, Courtney! Thanks for sharing! Looking forward to the rest of the series 🙂
I recently started trying to up my Pinterest game. I noticed that I have a few pins that are VERY popular – so I want to think up so new posts that have to do with those pins. Great tips, as always!
Nicole @ Fitful Focus recently posted…Cooking for a Caveman
i really need to use Pinterest more!!!
Abby @ BackAtSquareZero recently posted…Loving Lately – February
I didn’t even know that pinter estate had analytics! I am over here still trying to figure out Google analytics lol. Man I have so much to learn 🙂
Daisy @ Fit Wanderlust Runner recently posted…Getting Back On Track
Just take it step by step! I’m still learning too!
oh wow I haven’t checked out the analytics since they first came out – it wasn’t very useful then so I didn’t think to check back. Thanks for the heads up!
Lindsay T. recently posted…Currently + Weekly Paleo Meal Plan
There’s some good stuff there – definitely check it out!
Definitely pinning for later, I need to head over and change to a business account!
It’s super easy so just give yourself like 5 minutes or so!
And once again, I’ve learned some new things from you, Courtney. 🙂 Thanks so much for sharing this!
Tara @ Running ‘N’ Reading recently posted…It’s Race Week!
You’re welcome Tara – you know I love sharing!
I recently converted my account but I haven’t even looked at the analytics yet. Interesting!
Marcia recently posted…5 Keys to Staying Motivated
It’s super interesting to me as well!
I have really been working the Pinterest analytics over the past couple of months. I don’t completely understand it all yet, but it has helped show what works and doesn’t and I have seen some growth in my Pinterest account.
heather @ divas run for bling recently posted…4 Reasons to Run a Color Run
Yeah it’s interesting to see what’s working! So fascinating!
I stumbled upon my Pinterest analytics awhile ago and I agree there is a lot to glean from them. I need to make a more regular practice of looking at the numbers. Thanks for the reminder.
Stephanie recently posted…Four Things to Consider When Going Meatless
I do as well – I don’t check nearly as often as I should!
Soooo, I’ve had an email from Pinterest since 9/10/13 saying that I should verify my business account. With your help, I just did it! It’s not that I can’t figure these things out on my own, it’s just that I need your weekly nudging to get me going! 🙂
Debbie @ Deb Runs recently posted…The Cruisers, And How They Came To Be
Hilarious – glad I have ya a little push 🙂
I love pinterest… and realy need to utilize it from a blogging perspective. 🙂
rachel recently posted…The Weekly Plan: Staying Healthy
It is such a gold mine. I’m learning so much!!!
Thanks for posting this- I am working on building up my pinterest, and haven’t even really looked at my analytics in depth yet. It’s definitely an outlet I would like to start using more efficiently!
AJ @ NutriFitMama recently posted…Top 3 Movies To Inspire Your Fitness + Runners-Up
me too – i’m learning so much!
This was very helpful! I’ve had a lot of traffic from pinterest, but I’ve never looked at the analytics before. Happy to know they are there…hopefully I can utilize them!
RFC recently posted…The Other Side of Active.
Yes, lots of good stuff there!
Great post! I’ve been using Pinterest more — personally and professionally — and found your info on the analytics helpful. I think it’s a great platform to share and engage. Now I just need to switch my Pinterest to a business account! 🙂
NATHASHA recently posted…Coworker’s 50 states
that will take you no time! it’s super easy!!
I love playing around in the analytics. I have several future post topics based on what has taken off on pinterest.
MCM Mama Runs recently posted…Tips to get moving when your motivation has left the building…
Yeah, that’s what I’m doing now – using it to help me create my editorial calendar.
Thanks for the tips! I don’t look at pinterest analytics enough, but I really should. I’ve only started using group boards in the past few months and have really seen results from it!
Patty @ Reach Your Peak recently posted…How Do I Get Into Crow Pose?
I love group boards!
Thanks for sharing! I have pinterest for business and have not once looked at the analytics, this gives me some insight into what Isould be looking at and why! I am looking forward to the next post in this series.
Toni recently posted…Running Keeps Me Calm, Cool, & Connected
Thanks Toni! Glad it was helpful!
Soo.. I just took your advice (btw, you have stellar advice on blogging) and converted my pinterest account over to a business one. I then went to use analytics, but it’s saying I need to verify my account first before being able to view my analytics page. I am not sure how to do that with my blog being hosted on wordpress.com, because I can’t figure out how to upload a .html file or how to insert a meta tag into the section of my index file. I am sitting here scratching my head. Does anyone have any ideas?
My blog is very new, though I have had a blog on and off for over 15 years now. I have considered purchasing my own .com space, but am hesitant to do this. I see myself continuing to blog indefinitely, but am worried that I won’t always want to keep the same name. The name I’ve chosen now describes where I am at in my journey, but who knows where I’ll be a year from now.
Sher recently posted…Ugh! My Workout Got A Piece Of Me
Hi Sher – you can’t verify your blog unless you are able to edit html code, which you can only do if you are self hosted. I would definitely make the switch – I have a couple of tutorials here on the blog (just search self hosted) – I recommend BlueHost. You can always change your domain name later!
All right Courtney, I took the plunge. I was so inspired by your Blog Tips posts and the enjoyment and success you’ve had with this blog that I purchased my own domain. I’m still getting used to Pinterest, but I can see the value behind using it to reach a larger audience, Thank you for the advice and help. I was wondering this morning though.. is it necessary/beneficial to add a location to your blog post pins?
Sher recently posted…New Blog, New Design
Hmmm, I don’t but you could try it! 🙂
Pinterest has been my biggest source of traffic for several years. You bet I analyze the analytics. It helps that I love love data. #thegeekinme 🙂
jill conyers recently posted…3 Movies That Changed My Life
I’m a geek too, Jill!
I had no idea there were business accounts – thanks Courtney! Another item to the list 🙂
Jennifer recently posted…Extreme Makeover: Blog Edition
Haha, when you get around to it!