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Analyzing Pinterest Analytics, Part One

February 24, 2015 By: Courtney @ Eat Pray Run DC50 Comments

Today’s Blogger Tip Tuesday is the first in a three part series of posts about Pinterest Analytics. Part One is going to quickly explain Pinterest Analytics and explore the “Your Pinterest Profile” analytics. Part Two will examine the “Your Audience” data and Part Three will look at the “Activity from [your blog]” data. So, hopefully by now if you have a blog and are interested in growing that blog or monetizing that blog, you are using Pinterest. First things first, in order to have access to Pinterest Analytics, you’ll need to sign up for a business account (or switch your current account to a business account) on Pinterest. It’s free, pretty simple and you won’t notice any differences with your account but you will have access to cool things like Pinterest Analytics. You can find out more info about business accounts on Pinterest here. 

pinterest analytics

So to access your Pinterest Analytics (after you’ve switched to a business account of course), you’ll just click on your profile page and then click the button on the right side of the screen that brings up a dropdown menu. Just analytics and you’ll be taken to your analytics home page. 

Screenshot 2015-02-23 at 10.19.59 AM - Display 1

 

Once you are at your Pinterest Analytics page, you have three options to further drill down into data. Your profile, your audience and activity from your website. Today, let’s look at the “your profile” data.

 

Screenshot 2015-02-23 at 8.45.09 PM

So, two things that I’ve gleaned the most from are pictured above — the pins that had the most impressions (views on Pinterest) in the last thirty days and my Pinterest boards with the most impressions over the last thirty days. Looking at both the pins that were successful and the boards that saw the most views can help figure out what’s working and what’s not working with your Pinterest account. For example, I learned that out of my top five boards, only two are boards that are solely mine. The other three are shared boards. I make a conscious effort to consistently pin to group boards and clearly that is working. But now I can focus on building up some of my personal boards a bit more. It’s also interesting to see which posts have yielded pins that have done well. It helps me to plan my editorial calendar and helps me think of ideas for future blog posts. 

On that same profile page, you can also see which pins have been repinned the most, have been clicked on the most and which have performed the best over time. There’s a lot of good information that you can glean from this tab and I’d encourage you to check it out!

Do you examine your Pinterest Analytics? 


Comments

  1. Kara {MaineGirl2Runs} says

    February 24, 2015 at 7:57 am

    Wow Courtney! You have really motivated me to try improving my use of Pinterest. For so long, I haven’t really seen much use for pinterest! This will be a great and informative series!
    Kara {MaineGirl2Runs} recently posted…Winter Snow and Running LatelyMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 8:56 am

      Really glad to hear that this was helpful, Kara!!

      Reply
  2. Natalie says

    February 24, 2015 at 8:30 am

    This is great! I have a Pinterest page but have done the Pinterest analytics part.
    Great and helpful info!! Thanks so much – I will try this!
    Natalie recently posted…A big injury update – hoping for a huge pot of gold in time for St. Patrick’s Day!My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 8:57 am

      Oh, good! I love looking at data so I find this fascinating πŸ™‚

      Reply
  3. Kathryn @ Dancing to Running says

    February 24, 2015 at 9:22 am

    Wow, I didn’t even realize that there were two types of Pinterest accounts. I just converted my account from a personal account to a business one (it was such an easy process). Thanks as always for the super helpful information!
    Kathryn @ Dancing to Running recently posted…Tuesdays on the Run: MotivationMy Profile

    Reply
  4. Lauren says

    February 24, 2015 at 9:47 am

    Interesting! I can never seem to get pins to take off on Pinterest. I do know that I get most of my repins from group boards so I’m always being sure to pin there.

    Reply
  5. Kate @KateMovingForward says

    February 24, 2015 at 10:12 am

    I love nerding out on my Pinterest stats! I just reached 1K followers so I’m pretty excited–I genuinely adore the platform so I think that helps. I also like to read the Pinterest blogs, they are super-helpful in telling you what Pinterest is looking for in pins and boards.
    Kate @KateMovingForward recently posted…Healthy Living Hacks: Make It Fun!My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 10:13 am

      oooh, what pinterest blogs do you read? do share! πŸ™‚

      Reply
      • Hege | Repolished says

        February 24, 2015 at 10:19 am

        I am curious as well? Love Pinterest!:)
        Hege | Repolished recently posted…Norwegian Recipes: Sweet Vanilla Custard Buns!My Profile

        Reply
  6. Hege | Repolished says

    February 24, 2015 at 10:17 am

    Great post, Courtney! Thanks for sharing! Looking forward to the rest of the series πŸ™‚

    Reply
  7. Nicole @ Fitful Focus says

    February 24, 2015 at 10:37 am

    I recently started trying to up my Pinterest game. I noticed that I have a few pins that are VERY popular – so I want to think up so new posts that have to do with those pins. Great tips, as always!
    Nicole @ Fitful Focus recently posted…Cooking for a CavemanMy Profile

    Reply
  8. Abby @ BackAtSquareZero says

    February 24, 2015 at 12:44 pm

    i really need to use Pinterest more!!!
    Abby @ BackAtSquareZero recently posted…Loving Lately – FebruaryMy Profile

    Reply
  9. Daisy @ Fit Wanderlust Runner says

    February 24, 2015 at 12:45 pm

    I didn’t even know that pinter estate had analytics! I am over here still trying to figure out Google analytics lol. Man I have so much to learn πŸ™‚
    Daisy @ Fit Wanderlust Runner recently posted…Getting Back On TrackMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:19 pm

      Just take it step by step! I’m still learning too!

      Reply
  10. Lindsay T. says

    February 24, 2015 at 12:53 pm

    oh wow I haven’t checked out the analytics since they first came out – it wasn’t very useful then so I didn’t think to check back. Thanks for the heads up!
    Lindsay T. recently posted…Currently + Weekly Paleo Meal PlanMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:18 pm

      There’s some good stuff there – definitely check it out!

      Reply
  11. Sue @ This Mama Runs for Cupcakes says

    February 24, 2015 at 1:01 pm

    Definitely pinning for later, I need to head over and change to a business account!

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:18 pm

      It’s super easy so just give yourself like 5 minutes or so!

      Reply
  12. Tara @ Running 'N' Reading says

    February 24, 2015 at 2:30 pm

    And once again, I’ve learned some new things from you, Courtney. πŸ™‚ Thanks so much for sharing this!
    Tara @ Running ‘N’ Reading recently posted…It’s Race Week!My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:17 pm

      You’re welcome Tara – you know I love sharing!

      Reply
  13. Marcia says

    February 24, 2015 at 3:39 pm

    I recently converted my account but I haven’t even looked at the analytics yet. Interesting!
    Marcia recently posted…5 Keys to Staying MotivatedMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:17 pm

      It’s super interesting to me as well!

      Reply
  14. heather @ divas run for bling says

    February 24, 2015 at 4:10 pm

    I have really been working the Pinterest analytics over the past couple of months. I don’t completely understand it all yet, but it has helped show what works and doesn’t and I have seen some growth in my Pinterest account.
    heather @ divas run for bling recently posted…4 Reasons to Run a Color RunMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:16 pm

      Yeah it’s interesting to see what’s working! So fascinating!

      Reply
  15. Stephanie says

    February 24, 2015 at 4:13 pm

    I stumbled upon my Pinterest analytics awhile ago and I agree there is a lot to glean from them. I need to make a more regular practice of looking at the numbers. Thanks for the reminder.
    Stephanie recently posted…Four Things to Consider When Going MeatlessMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 4:17 pm

      I do as well – I don’t check nearly as often as I should!

      Reply
  16. Debbie @ Deb Runs says

    February 24, 2015 at 5:48 pm

    Soooo, I’ve had an email from Pinterest since 9/10/13 saying that I should verify my business account. With your help, I just did it! It’s not that I can’t figure these things out on my own, it’s just that I need your weekly nudging to get me going! πŸ™‚
    Debbie @ Deb Runs recently posted…The Cruisers, And How They Came To BeMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 7:47 pm

      Hilarious – glad I have ya a little push πŸ™‚

      Reply
  17. rachel says

    February 24, 2015 at 5:49 pm

    I love pinterest… and realy need to utilize it from a blogging perspective. πŸ™‚
    rachel recently posted…The Weekly Plan: Staying HealthyMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 24, 2015 at 7:47 pm

      It is such a gold mine. I’m learning so much!!!

      Reply
  18. AJ @ NutriFitMama says

    February 24, 2015 at 8:11 pm

    Thanks for posting this- I am working on building up my pinterest, and haven’t even really looked at my analytics in depth yet. It’s definitely an outlet I would like to start using more efficiently!
    AJ @ NutriFitMama recently posted…Top 3 Movies To Inspire Your Fitness + Runners-UpMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 3:37 pm

      me too – i’m learning so much!

      Reply
  19. RFC says

    February 25, 2015 at 7:52 am

    This was very helpful! I’ve had a lot of traffic from pinterest, but I’ve never looked at the analytics before. Happy to know they are there…hopefully I can utilize them!
    RFC recently posted…The Other Side of Active.My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 3:37 pm

      Yes, lots of good stuff there!

      Reply
  20. NATHASHA says

    February 25, 2015 at 9:57 am

    Great post! I’ve been using Pinterest more — personally and professionally — and found your info on the analytics helpful. I think it’s a great platform to share and engage. Now I just need to switch my Pinterest to a business account! πŸ™‚
    NATHASHA recently posted…Coworker’s 50 statesMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 3:38 pm

      that will take you no time! it’s super easy!!

      Reply
  21. MCM Mama Runs says

    February 25, 2015 at 10:15 am

    I love playing around in the analytics. I have several future post topics based on what has taken off on pinterest.
    MCM Mama Runs recently posted…Tips to get moving when your motivation has left the building…My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 12:06 pm

      Yeah, that’s what I’m doing now – using it to help me create my editorial calendar.

      Reply
  22. Patty @ Reach Your Peak says

    February 25, 2015 at 10:30 am

    Thanks for the tips! I don’t look at pinterest analytics enough, but I really should. I’ve only started using group boards in the past few months and have really seen results from it!
    Patty @ Reach Your Peak recently posted…How Do I Get Into Crow Pose?My Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 12:07 pm

      I love group boards!

      Reply
  23. Toni says

    February 25, 2015 at 11:43 am

    Thanks for sharing! I have pinterest for business and have not once looked at the analytics, this gives me some insight into what Isould be looking at and why! I am looking forward to the next post in this series.
    Toni recently posted…Running Keeps Me Calm, Cool, & ConnectedMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 25, 2015 at 12:07 pm

      Thanks Toni! Glad it was helpful!

      Reply
  24. Sher says

    February 25, 2015 at 9:43 pm

    Soo.. I just took your advice (btw, you have stellar advice on blogging) and converted my pinterest account over to a business one. I then went to use analytics, but it’s saying I need to verify my account first before being able to view my analytics page. I am not sure how to do that with my blog being hosted on wordpress.com, because I can’t figure out how to upload a .html file or how to insert a meta tag into the section of my index file. I am sitting here scratching my head. Does anyone have any ideas?

    My blog is very new, though I have had a blog on and off for over 15 years now. I have considered purchasing my own .com space, but am hesitant to do this. I see myself continuing to blog indefinitely, but am worried that I won’t always want to keep the same name. The name I’ve chosen now describes where I am at in my journey, but who knows where I’ll be a year from now.
    Sher recently posted…Ugh! My Workout Got A Piece Of MeMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 26, 2015 at 9:14 am

      Hi Sher – you can’t verify your blog unless you are able to edit html code, which you can only do if you are self hosted. I would definitely make the switch – I have a couple of tutorials here on the blog (just search self hosted) – I recommend BlueHost. You can always change your domain name later!

      Reply
      • Sher says

        February 28, 2015 at 10:43 am

        All right Courtney, I took the plunge. I was so inspired by your Blog Tips posts and the enjoyment and success you’ve had with this blog that I purchased my own domain. I’m still getting used to Pinterest, but I can see the value behind using it to reach a larger audience, Thank you for the advice and help. I was wondering this morning though.. is it necessary/beneficial to add a location to your blog post pins?
        Sher recently posted…New Blog, New DesignMy Profile

        Reply
        • Courtney @ Eat Pray Run DC says

          February 28, 2015 at 8:03 pm

          Hmmm, I don’t but you could try it! πŸ™‚

          Reply
  25. jill conyers says

    February 26, 2015 at 4:07 am

    Pinterest has been my biggest source of traffic for several years. You bet I analyze the analytics. It helps that I love love data. #thegeekinme πŸ™‚
    jill conyers recently posted…3 Movies That Changed My LifeMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 26, 2015 at 9:12 am

      I’m a geek too, Jill!

      Reply
  26. Jennifer says

    February 26, 2015 at 9:27 pm

    I had no idea there were business accounts – thanks Courtney! Another item to the list πŸ™‚
    Jennifer recently posted…Extreme Makeover: Blog EditionMy Profile

    Reply
    • Courtney @ Eat Pray Run DC says

      February 26, 2015 at 11:17 pm

      Haha, when you get around to it!

      Reply

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