I recently tried a Pinterest experiment. I tried their Promoted Pins – all so I could tell y’all my thoughts on the question “are promoted pins worth it.” Sometimes I love that having a blog gives me an excuse to try things so I can share the results on here. I was curious about Promoted Pins and so I tried them out – here’s my thoughts on if they are worth the cost!
What is a Promoted Pin? According to Pinterest,
Promoted Pins are just like regular Pins, only you pay to have them seen by more people. They’re native ad units that perform just as well, if not better, than organic Pins, helping people discover and save ideas for their future.
First things first, you must have a business account to access Promoted Pins. It’s free and simple to do if you haven’t set up a business account already (you can do that here).Once you’re all set up, it’s time to get started. Go to your Pinterest page and click on the star in the right hand corner – from there select Promoted Pins.
You can choose either to boost engagement for your pins or to get traffic for you website. If you choose to boost engagement, you are charged per engagement. If you choose to get traffic to your website you are charged per click. I chose to use the Promoted Pins to get traffic to my Start a Blog page. I set a limit of a $5 spend per day and ran the campaign for seven days. You can see the results in the screen shot below.
Over seven days, my pin garnered 30k impressions. That equals out to about 28.6K paid impressions and 1.4 earned impressions (not as a result of my Promoted Pin). In addition, during that seven day period, the pin was repined 80 times (versus 6 earned repins) and received 101 click throughs (versus 14 earned click throughs). I think that this is a relatively good return on your money. If I had a product that I was consistently selling, I would definitely probably do a couple of Promoted Pins. I would also be really interested in how doing a Promoted Pin would increase engagement, so that may be my next experiment. I’m curious to see the lingering effects of promoting my pin and if there’s any spillover. The neat things is those 80 repins could continue being really valuable for a long time. At least that’s the hope!
Have you ever promoted a pin? Do you have a business Pinterest account?