I am going to start this post off by clarifying the title – real title should be “When Posts Go Viral (whatever viral looks like in your world). For some, that looks like 100 hits on a post in one day. For others, that number is in the six figures. For me, viral means that a post has had unusual success on Pinterest and directed a crazy amount of traffic to my blog (the viral post has been pinned over 6000 times, which is pretty big for me).
Last winter I wrote this post about how to handle running in cold weather. It got a little bit of traffic, but nothing crazy. I kind of forgot about it. Then a few months ago, all of a sudden my blog traffic spiked. I couldn’t figure out what happened and then tracked it down to that same blog post. It had gotten repinned on Pinterest and was getting a lot of traffic. After about a week, the traffic died down and my numbers spiked a bit, but returned to much more normal numbers. Then two weeks ago the same thing happened. This time around, I did a few things that I hadn’t done the first time around and thought I’d share what I did when my post went “viral.”
- Re-read that thing! Go back and read your post with a fresh set of eyes. Is it well written? Could you add anything? Are you fine with it being seen by a ton of eyes? Make any changes or updates that you’d like to make.
- Link to other posts! If your original draft did not contain links to any of your other posts, add one or two now! The goal is to retain some of your new audience and the best way to do that is to showcase a couple more of your blog posts that they might resonate with or find helpful. A part of this is also make sure you are continuing to pump the viral post – if it’s gone viral once, it will probably go viral again. I manage all of this through CoSchedule (affiliate link) but whatever mechanism you use to schedule posts should be sufficient (but CoSchedule really is fantastic if you haven’t tried it yet!).
- If you have any affiliate links, you might want to include one if it’s relevant. I added an affiliate link to my post that was relevant – I shared my favorite shorts to layer with in cold weather. You really want to utilize the upswing in traffic while it lasts!
Have you had a post go viral? Did you do anything different?