It’s been awhile since we’ve talked about blogging tips, so today I thought I’d share a few tips on how to create a reader friendly blog. Why should you care about this? Well, because chances are, if you have a blog you want people to read it, right? And there are definite things you can do to make that more likely. Feel free to add in your tips in the comments!
- No crazy colors or sounds. You would think that this doesn’t have to be said…but it does. Please don’t embed video on your blog that starts whenever some visits. And no black backgrounds with white text. Make it easy to read and silent. Your readers will thank you.
- Easy commenting mechanism. No CAPTCHA or having to log in or create an account. Come on, y’all. Honestly, if I visit a blog and want to leave a comment (which I often do) and find I have to do something (other than just type), I will leave that blog. And I most likely won’t go back. I truly don’t understand why some bloggers continue to have frustrating commenting systems on their blog when they say that they want to grow and increase engagement. Please, please, please make commenting easy for your readers!
- Include a picture! Inserting a picture or graphic in your posts will make them much easier to read. It doesn’t have to be fancy – I use a lot of graphics because I’m not the best photographer, but putting something in there definitely makes your blog more reader friendly.
- Consider installing a comment reply notification plugin. What the heck is that? Well, it’s simply a plugin that will email your readers when you’ve responded to their comment on your blog. I comment on a lot of blogs and I do not have the time or the inclination to go back to that post (that I’ve already read and commented on) to see if the author responded. With the comment reply notification plugin, you reader doesn’t have to. If you value your readers commenting and make an effort to respond to comments, I highly recommend this. If your readers don’t know you’ve responded to their comments, that kind of defeats the point of responding, right?
- Consider a survey. Every now and again (maybe every six months or so), I like to do a reader survey and see what my blog readers like, don’t like and see what I can do to improve the reader experience. If you’ve never done a reader survey, I highly suggest it (here is a link to my last reader survey).
- Visit your blog as a visitor. I can’t overstate how important this is! This is easy to do – simply log out of your computer (or open up a guest tab) and visit your blog. I like doing this because I like seeing what visitors see. I’m so used to logging in and viewing my blog from the backend that doing this is a great way to make sure that my blog looks and reads exactly how I want it to!
What makes a blog reader friendly in your opinion?