Last week, we talked very broadly about Google Analytics – what it is, how to install it and some basic definitions. This week, we’re going to dive a bit deeper and talk about custom reports. I honestly didn’t even know about custom reports until about a month ago. Seriously – that’s how confusing I’ve found Google Analytics and I really hope this breakdown of Google Analytics Custom Reports will give you an idea of some of the custom reports you can run for your site.
There are three custom reports that I’ve found really helpful and I think you might be interested in as well. First, the Busiest Day report. This report will tell you (no mystery here) what days of the week are busiest. It’s easy to set up. From your home page within GA, click on customization. Click on new custom report and then give your report a title (mine is called busiest day, no surprise there!) Under metric groups add sessions and then under dimension drilldowns add day of week. It should look like this:
The fun thing is that you will learn which days get the most traffic over any time period you choose. I learned that I have the highest traffic on weekends, followed by Fridays (no surprise there due to our Friday Five linkup). With this info, I’m going to try to start posting on one weekend day and not posting on Wednesdays (the day I have the least amount of traffic). I’m interested to see how this experiment works!
The second report I’ve been using is the Busiest Time report. Just like the Busiest Day, this one is super simple to set up. You’ll go through all the steps above, just change your dimension drilldowns to hour – everything else remains the same. I learned that by far, my blog sees the most traffic in the evenings. This was news to me! I just assumed that people were reading blogs before they headed into work. WRONG. My busiest time is 9pm. Followed by 8pm, 10pm, 11pm then 7pm. This was so eye opening and it means that I will devote more time to pumping my blog posts in the evening hours. It makes sense that people would catch up with blogs before bed, I just never really connected it all.
Finally, the last report I’ve been using is Unique Visitors by Page. I use this report to see how many people are visiting each page and to examine a particular page / posts success. It’s very helpful and a little more detailed to put together – but still very simple. Your metric groups are users and sessions. Your dimension drilldowns are page, source and keyword. Boom.
I’m still exploring customized reports on GA and having fun with the process. I’d love to hear about any reports you LOVE!
Do you use customized reports? Which ones??