Blogger Tip Tuesday is back and this week, we’re talking Google analytics. I had no idea what Google analytics meant until about six months ago and I’m still learning how to fully utilize it so this Google analytics primer is as much for me as it is for y’all. 🙂
For this Google analytics primer, I want to start at the very beginning. First, what exactly is Google analytics? Google analytics is a service offered that offers statistics on website traffic and demographics. Anytime someone asks you for your stats, they probably want you to share your Google analytics – it’s pretty much the gold standard in terms of blog and website statistics. So how do you get these stats and what do the terms “sessions” “users” and “pageviews” actually mean? I’m glad you asked!
To be able to access Google analytics on your blog, you’ll need to first sign up through the GA website. Once you’ve signed up, you’ll connect your blog to GA and after you go through those steps, you’ll be given a code that you’ll need to add to your blog – this tracking code is a must. Yes, this means that you must be self hosted — if you’re not then you can’t add the code to your blog. If you are thinking about switching to self hosted, I strongly recommend it. BlueHost is going to be running some amazing sales that I’ll be posting about later this week!
Okay – so in the image above, here’s what everything means:
- Users – this number represents the number of unique visitors to the blog within a particular time frame.
- Sessions – this number represents the different visits by all users. If a user is idle on the blog for more than 30 minutes, that begins a new session. So if you visit the blog at 10am and then come back to the blog at 2pm and then again at 10pm, that would count as one user and three different sessions. That’s why the number of sessions is higher than the number of users.
- Pageviews – is pretty simple. It’s the total number of pages viewed during a particular time frame.
Those three indicators are the most common and basic way to use GA. Understanding those numbers is the place to start with GA – get familiar with them so you can then move forward to looking at more details.
Stay tuned – I’ll continue the Google analytics primer over the next few weeks!
Do you use Google analytics?