For quite awhile I have heard about Bloglovin. I’ve seen the badges and not really understood what it was. I assumed it was just another unnecessary thing to constantly “check” online. Having plenty of those already, I never looked into it. Well, I eventually got tired of going to individual sites to read my favorite blogs and decided I’d give it a shot.
So what exactly is Bloglovin? From their website:
We started building websites in a garage in Täby, Sweden, and before we started bloglovin´, we were working on our second failed web project: a fashion-community. To get feedback on that idea, we got help from three fashion-bloggers — one of them was Carolina Engman. Somewhere between discussions and coffee breaks, she checked if any of her favorite blogs had updated. So she picked up a laptop and started typing in their web-addresses. A bunch of new windows flew up in her web-browser. Some blogs were updated and others weren’t. It. Was. Chaos.
Here was an opportunity for improvement. Wouldn’t it be sweet if you had one site that notified you every time one of your favorite bloggers had written something new?
We scrapped the fashion-community and started over from scratch. Two weeks later, we had our first, somewhat rusty, version of bloglovin´ up and running. One week later, over 1000 people had signed up.
Sure, there were other blog readers out there, but they were technical, boring, and cluttered with features. We wanted to build something for the rest of us. For everyone who doesn’t care about the technology behind it. For everyone who just wants things to work.
It is super, super easy and I love having all my favorite blogs in one place. It makes me feel like this:
Find me here on Bloglovin.
Are you on bloglovin? If not, how do you read your favorite blogs?