I am all about convenience, in most aspects of my life. In particular, with cooking. So, when I had an opportunity to try out Blue Apron, I thought I’d give it a go. Really, I wanted to see if Blue Apron was worth the cost. (Note: this is not a sponsored post. A friend passed on a code so I could get a free week of meals, so I took advantage of that). For those of you not familiar with Blue Apron, it is a version of a meal delivery service, except instead of meals delivered fresh, you get fresh ingredients and a recipe so you can cook the meal yourself. I really liked the concept and was eager to check it out.
We received ingredients for three different meals in our box, which was well iced so each ingredient stayed cold. Each meal was Mexican themed, in honor of Cinco de Mayo. We had crispy fish tacos, pork and tomatillo pozulle and pulled chicken mole quesadillas. I made both the crispy fish tacos and the pulled chicken mole quesadillas (we are making the pozulle later). The step by step directions were clear and easy to follow but I found that each dinner took me about 45 minutes to prepare (the directions said 35 minutes). I also found it kind of frustrating to have so much prep to do. I think it would’ve helped if I’d had a sous chef in the kitchen, but it was just me. The tacos were okay (I didn’t make the guac since neither of us is crazy about guac) and I really liked the quesadillas. The tacos had an odd batter that tasted good, but didn’t cook well. When I made the quesadillas, I put the cabbage salad in the quesadilla instead of on top and I liked the extra crunch it gave the meal.
Blue Apron has two pricing plans: the two person plan and the family plan. The two person plan is 3 meals per week for $60 and the family plan is 2 meals per week for a family of 4 for $70 or 4 meals per week for $140. We tried the two person plan, and that equals out to $20 per meal, which is more than I normally spend on a meal and we also didn’t have any leftover. There was enough food for both K and I to have one serving but that’s it. That’s a bit pricey for me. In addition, you’ll notice that the calorie count is pretty high for one serving at dinner. I don’t count calories but 700 calories for essentially one quesadilla just seems unfair to me! All of these things led me to decide to not continue on with Blue Apron.
My bottom line: while I enjoyed the meals, the Blue Apron method is just simply not how I cook. I like simple meals with fresh ingredients that don’t take a lot of time or effort (especially during the week). Each meal took me almost 45 minutes, used a lot of ingredients and required a lot of cleanup. That’s just not how I roll on a regular basis. Plus, I’d rather make a big pot of lentil soup or a whole bunch of egg muffins and then have a meal that will serve my family for at least a couple days. 45 minutes for 700 calories and no leftovers just doesn’t jive with me. However, I can see how this can be really helpful for someone who doesn’t have time to get to the grocery store on a regular basis. But since that is not an issue for me (and I actually love going to the grocery store), Blue Apron just doesn’t make sense for us.
Have you tried a service like Blue Apron? What did you think?