Lately, I’d been feeling like I was very beholden to my blog stats. I would check them multiple times a day for no real reason. I decided to take a week long break from checking my stats and see if I could learn to be a little less dependent on the constant checking of blog stats. Here’s what I learned:
- Stats don’t matter all that much. I found that after I hid my blog stats from my dashboard in WordPress, I didn’t really think about my stats at all. It was a great reminder to not forget the reason I blog – and that reason has NOTHING to do with stats. The experiment was a good reminder of this.
- My stats generally stay pretty consistent. When I finally went back and looked at my stats, I didn’t notice a TON of deviation from day to day. Of course there are some ebbs and flows (Friday Five days get a lot of traffic for example), but generally my pageviews are pretty consistent.
- Not checking my stats everyday freed up time to actually write and edit and generally just improve my blog. Not that checking stats takes a ton of time, but I used to find that I wasn’t just checking the stats, I was analyzing them and figuring out why traffic rose or dropped and that would just dovetail and before I knew it, I’d have spent half an hour just staring at my screen and analyzing stats. I think my time is better spent leaving that analysis to when I’m crafting my monthly blog stats and income report than diving deep on a daily basis.
I actually decided to keep my stats hidden on my main dashboard even after I ended my no stats checking experiment. I like the idea of not really focusing on my stats except for a dedicated time period.
Tell me: how often do you check your stats?