As a blogger, it is normal to regularly get pitches for various things – typically companies or brands wanting to work with you, people wanting you to promote xyz and the like. Generally, most of these pitches end up in my trash folder. I do usually send a thanks but no thanks response – unless the pitch in question is particularly bad. Lately, I’ve had such an uptick in really bad pitches that I was inspired to share five things NOT to do when pitching a blogger. Can anyone relate??
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- Writing vague pitches. I hate getting emails about an “awesome new product that I just must check out.” If you are trying to get me interested enough in something to click to a website (not to mention write about it on my blog), then tell me why I should be interested. You don’t need to write a novel, but two sentences probably ain’t gonna cut it.
- Writing incorrect details about the blogger that is being pitched. I love getting emails saying that the sender knows my cat will love this awesome new toy. It’s especially awesome because I don’t have a cat. I’ve also recently had an email from someone saying they found me from someone else’s linkup. When in actuality, that person was participating in my linkup. It’s a small detail, but take the time to get facts right if you’re going to try and throw in things that indicate you actually read the blog of the blogger you are attempting to pitch.
- Asking me to buy something. Another bad pitch I received fairly recently asked me to review a product…and made no mention of even sending me the product (a book). Basically it was like “I thought you might want to review this book. Here’s a link.” Now that’s not the most terrible thing to do and I actually responded and let them know I don’t really do book reviews on my blog (which they should’ve known even taking a cursory glance) but wished them luck. However they also made the mistake I’ll talk about next…
- Not sharing what’s in it for me. A key in making a pitch is sharing why the person you’re pitching should be interested…basically what’s in it for them. Note that this doesn’t ALWAYS have to be financial – something that is meaningful or so so awesome that I’d be writing about it on my own works as well. I never take a sponsored post if I wouldn’t consider buying the product and I always give honest reviews. But keep in mind that you are pitching me – so make it clear why I should want to do what you are asking me. What’s the benefit to my readers? Make this crystal clear to me!
- Being overly familiar. Folks may disagree with me on this but I am NOT a fan of people I don’t know writing me emails saying “friend, let me tell you…” or “Hey girl” type notes. Being friendly is great. Acting like this isn’t a business transaction is not. Be professional (which includes being friendly). Please and thank you!
Ever experienced any of this in a pitch? How’d you respond?