Today I’m starting a new, occasional series called “Real Talk.” To kick it off, I am talking about blogger envy. It’s something we’ve all experienced, so let’s get to the bottom of it!
When I first started blogging, I read lots of well known bloggers and totally aspired to have a similar sized following, partnerships with businesses – you know, everything that I saw the big named bloggers getting. As my blog progressed I learned that I didn’t want to be like those blogs – I wanted to just be me. And that is when my blog started to grow and I started to get an audience.
I think many bloggers go through a stage of wanting to have a huge following, wanting all these superficial things and then getting frustrated when they see it happening to others. I’m active on numerous groups on facebook where bloggers regularly post queries like this: “I’ve been blogging for five months and I still have no comments, and don’t understand what I’m doing wrong. Please go visit my page and like it and please comment on my blog.” There is nothing inherently wrong with posts like this, however, I think folks are missing the point. While it’s natural to want to be successful, simply striving for what others’ have isn’t going to get you anywhere. Instead of envying other bloggers, if the focus is on simply improving your blog and how you can grow community, that’s when results happen.
As my friend Mar says, you need to remember your why. When you first started blogging, chances are you did it because you loved writing and didn’t really care how many people your blog attracted. Get back to that place where blogging was fun – that’s where the magic happens! To be honest, I don’t even read many of the big time bloggers I used to envy. Now that I’ve grown my blogger community, I spend my time readers bloggers that I truly connect with. I’m much happier with my blog and my blog has grown in leaps and bounds.
Have you ever dealt with blogger envy? How’d you deal with it?