I’ve talked before about how awesome CoSchedule is and how I highly recommend it for bloggers but I wanted to lay out a few ways that CoSchedule has been a game changer for my blogging. First, let’s back up – you can click on this post for some info about CoSchedule but in case you just want the quick and dirty, let me tell you about CoSchedule. CoSchedule is a content and social media management platform. What that means is that it’s a WordPress plugin (and yes you need to be self hosted to utilize plugins!) that you can use for all your blogging and social media marketing. It.is.awesome. It is by FAR the plugin that I use the most (aside from my spam filter – that thing works hard) and I honestly can’t imagine blogging without it.
note: this post contains affiliate links for CoSchedule – I HIGHLY recommend it if you haven’t tried it yet!
[Tweet “how @coschedule was a game changer for my blogging – and can do the same for you!”]
So what happens after you download the plugin and are in your wordpress account? The first thing I did was go into settings and get all my social media accounts linked. Doing this allows me to take advantage of the functionality of CoSchedule. Below you will see the calendar interface of CoSchedule. The cool thing is that this is all right inside of WordPress. I just click on that highlighted (in blue) “Calendar” tab and then get busy!
What I love is that by looking at the calendar I can see not just what posts I’ve published over a period of time (my standard view shows me five weeks, which is perfect) but I can also see how those posts are performing on social media. In the above picture, look at December 15 – see that little blue box that says 251? That indicates the number of social media shares that particular post has gotten since going live. It’s an easy way to see what posts are catching on and helps me to decide which posts to pump (either because they are getting a ton of love and I want to continue the momentum or because they aren’t doing well and I think they should get more exposure). You can also drill down on the social media shares by clicking on a post. When you do so, you’ll see the screen below. You can see just how many shares you’ve had via each various platform you’ve connected.
So, how do I use CoSchedule? Anytime I have an idea (or even an inkling of an idea) for a blog post, I’ll go ahead and draft a title for that post (which is often something like “why running is awesome” or something else that definitely won’t be the final title) and stick the post on a date on the CoSchedule calendar. It doesn’t really matter what date in the future I choose because the post is a draft and I can just drag and drop posts on the CoSchedule calendar super easily. I find this really helpful in my blog post drafting process because I can see right there in front of me if my last five posts have all been about running or food or my love of bacon and my dog or whatever the case may be. It’s also nice because it helps me schedule out into the future. For example, right after I finish this post, I’m going to go to my calendar and drop my July blog stats and income post on my calendar so I’ll go to go ahead and start getting that post ready.
I also take full advantage of scheduling my social media posts. It’s easy to do right in the same WordPress interface that I draft posts. Typically, when I’m scheduling a post to go live, I’ll also schedule out a few days of social media pumps. This saves me time from having to come back later and do it. Occasionally, I’m too lazy to do it right away, but usually, I’ll get a post scheduled for the next few days right away. I really love this feature!
Finally, I really appreciate that I can get a quick check in with how my posts are doing on social media without having to leave my blog. It saves me time and I’m all about that. Blogging is not my full time job (although it can sometimes feel like that) and so any tool that helps me stay organized (by being able to quickly scan and see what posts are ready to go, which posts are still in draft form and where I need to start from scratch with posts) and save time (by having the ability to see how posts on doing on social media with one quick glance) is something I’m going to wholeheartedly endorse. I honestly can not imagine blogging without CoSchedule.
Have you tried CoSchedule? If not, what do you use to manage your blog / social media for your blog?