First things first, if you haven’t read last week’s post on Pinterest Analytics, go read that first and then come back. Okay, now you are ready for part two of my three part series on Pinterest Analytics. Today we are going to look at the “Your Audience” tab in Pinterest Analytics.
You can learn quite a bit from the “Your Audience” tab and I found it really interesting. First you can learn a bit about your demographics. This pretty much just confirmed what I already knew about my blog demographics – most traffic from the United States, most pins from women, etc. Where I found the interesting data was under the interests tab. Here is where you will learn what things your audience is interested in and pinning. And you will also learn what boards contain a number of your pins. What I found was pretty consistent with what I thought, but still very interesting. My audience is interested in lots of different healthy living topics (running, fitness, clean eating, healthy snacks), a number of fashion related topics, home decor, and inspirational quotes. What I found fascinating is that I pretty much never talk about fashion or home decor but I do pin things in those categories some time. I don’t think I’ll start blogging about fashion anytime soon (especially because, #realtalk, I’m in running tights pretty much everyday) but if I ever try something like Stitch Fix or something similar, I’ll make sure I blog about it and pin it.
On the topic of which boards contain a lot of my pins, I was very interested to see that my top boards (meaning, boards that have the highest number of my pins) are all fitness, food or blogging related. Those are definitely the topics I write about most and it shows. It tells me that people are interested in what I’m writing (at least on some level) and that’s really valuable in helping to plan my editorial calendar.
Finally, the “Your Audience” tab also tells you some top brands that your audience engages with. I actually didn’t find this very helpful, but if I had an actual business (instead of just a blog), I’d be able to put that information to more use. I hope you found part two of this series helpful. If you did, would you consider taking a quick (like 3 question quick) survey for me? Just click here. Thank you!
Have you ever looked at this data?