Today’s Blogger Tip Tuesday is the first in a three part series of posts about Pinterest Analytics. Part One is going to quickly explain Pinterest Analytics and explore the “Your Pinterest Profile” analytics. Part Two will examine the “Your Audience” data and Part Three will look at the “Activity from [your blog]” data. So, hopefully by now if you have a blog and are interested in growing that blog or monetizing that blog, you are using Pinterest. First things first, in order to have access to Pinterest Analytics, you’ll need to sign up for a business account (or switch your current account to a business account) on Pinterest. It’s free, pretty simple and you won’t notice any differences with your account but you will have access to cool things like Pinterest Analytics. You can find out more info about business accounts on Pinterest here.
So to access your Pinterest Analytics (after you’ve switched to a business account of course), you’ll just click on your profile page and then click the button on the right side of the screen that brings up a dropdown menu. Just analytics and you’ll be taken to your analytics home page.
Once you are at your Pinterest Analytics page, you have three options to further drill down into data. Your profile, your audience and activity from your website. Today, let’s look at the “your profile” data.
So, two things that I’ve gleaned the most from are pictured above — the pins that had the most impressions (views on Pinterest) in the last thirty days and my Pinterest boards with the most impressions over the last thirty days. Looking at both the pins that were successful and the boards that saw the most views can help figure out what’s working and what’s not working with your Pinterest account. For example, I learned that out of my top five boards, only two are boards that are solely mine. The other three are shared boards. I make a conscious effort to consistently pin to group boards and clearly that is working. But now I can focus on building up some of my personal boards a bit more. It’s also interesting to see which posts have yielded pins that have done well. It helps me to plan my editorial calendar and helps me think of ideas for future blog posts.
On that same profile page, you can also see which pins have been repinned the most, have been clicked on the most and which have performed the best over time. There’s a lot of good information that you can glean from this tab and I’d encourage you to check it out!
Do you examine your Pinterest Analytics?